A Decade of helping our community achieve amazing results!

2010 - 2020 and still going strong!

 a short message from owner and founder will lanca

"I was just taking some time today to think of how 10 years ago I began a venture in opening up a small personal training studio in Malaga. Sick and tired of working (or should i say competing for equipment with the million and one other gym members) at a big box gym I decided to take the plunge and venture out on my own.

Safe to say it was one of the best decision of my life, not only did Willpower Health & Fitness have the shift from members being "just a number" to being the 100% focus of our team, we built what what was and still is today our biggest achievement and the #1 reason why people come to train with us and also call Willpower their second home... => Our Amazing Community!

We've gone from just a small 1 on1 PT Studio (200sqm facility) to expanding to group training, semi private training and just recently a self programming 24/7 membership (500sqm facility). To offer our amazing members the flexibility to choose a number of different options where they can decide which style is best for them was our goal and we have thoroughly enjoyed seeing all our different services gain momentum and take life at Willpower!

I would like to thank you for helping make Willpower what it is today, whether you were there for 2 sessions or 200 it has been an absolute privilege to help you with your health and fitness goals. I look forward to continuing to help you achieve your goals and kicking off post-covid 2020 in style with a thriving community of like minded people all striving to achieve their goals and having fun in doing so!

We are not a typical Fitness Studio (like most which are run out of old warehouses), we pride ourselves on having the best possible facilities for you to achieve your health and fitness goals."

Will Lanca 


Our FITNESS facility is designed with our clients Goals in mind  

We don't Discriminate on our clients and members. whether they are a, group member or private training member. each and every client is given 100% of our focus to achieve Their goals and in a boutique and highly supportive environment. 

We provide all our members with the following: 

Will & The Male & Female Challengers of the Year

The Original Willpower - 2010

The Original Willpower - 2010

Willpower 2020 Version (PT & 247 Zone)

Willpower 2020 Version (Group Zone)

  • All The Tools And Education To Achieve Your Goals With Our Educate Empower & Equip Blueprint.
  • Top Class Delivered Personal Training & Group Sessions With Our Team, Taking Into Account Any Injuries Or Health Concerns.
  • Tracking For Success - Membership Inclusive Evolt360 Body Composition Scans and Willpower Exclusive Workout and Nutrition App. 
  • A large variety of training Equipment so all our members can challenge themselves through different styles of training (Dumbbell, Kettlebell, Barbell, TRX, tyres, sleds just to name a few).  
  • Amazing Community - Willpower Is More Than Just A Fitness Facility. It Is A Place Where Our Community Come To Train, Laugh, Build New Friendships, Gratitude (Give Back Through Charity Events) And Socialise With Like Minded People. 
  • Strictly Capped Numbers - The reason Willpower exists is because we HATE big box gyms. we have a capped Premises & group membership numbers so you, the client can have the best possible experience with us.
  • Going That Extra Yard - Friendly and Supportive Staff , Purified Water, Towels (If You Forget Yours) just to name a few.

Our Most Popular Transformation Program

Lose Minimum 8% Bodyfat In 10 Weeks!

Nutrition, Mindset & Lifestyle Guide

Support & Accountability